Introducing The ALL NEW 10,000 Fish Shimmer Swimmer & Shimmer Shad

10,000 Fish just launched their new Shimmer Swimmer and Shimmer Shad soft plastics which combine new designs, profiles, and features suggested by a team of on-the-water experts and a fanbase of passionate anglers. The engineering team combined innovation and forward-thinking designs to upgrade both of the baits in a big way. Scroll below to watch and learn why each lure needs to be in your arsenal this season.

10,000 Fish SHIMMER SHAD 2.0

The upgraded Shimmer Shad has a new design profile and comes in additional colorways. It draws in curious predators by reflecting light. It cascades down the water column like a dying baitfish. A decadent choice when you need to finesse a deep bite.

Designed for use with a drop shot rig and a spinning setup. Rig the bait up off the bottom on drop shot hooks. Twitch your rod to bounce the Shimmer Shad and let the body do the work. Mastered for finicky fish, use lighter line in clearer water.

TICKLE TAIL - Tantalizing shimmy. Falls like a dying baitfish

FOIL STROBE STRIP - Reflects light. Crunches, mimicking the feel of a baitfish body that keeps predators locked on.

10,000 Fish Shimmer Swimmer 2.0

The upgraded Shimmer Swimmer has a new design profile and comes in additional colorways. It draws in curious predators by reflecting light. It thumps through the water at any retrieve speed. A decadent choice when you need a finesse swimbait.

Designed for ball head jigs, weedless screw lock EWG hooks, or as a trailer on moving baits. Use with spinning or casting gear. Mix up your retrieve to vary the thump of the Shimmer Swimmer. The added flash from the strobe strip pulls hungry predators from the depths. A succulent subtle swimbait, with big-fish drawing power.

INVERTED TAIL - Hard thumping action at any retrieve speed. Attracts curious predators

FOIL STROBE STRIP - Reflects light. Crunches, mimicking the feel of a baitfish body that keeps predators locked on.