This weekend we were challenged by Flukemaster to take the #IceBucketChallenge to build awareness for ALS. We are not ones to turn down a good dare, so we accepted! And now we are challenging all of our subscribers to take the challenge!For evey subscriber that takes the #IceBucketChallenge within the next 24 hours (until 10pm

BioSpawn Lure Company, one of our partners, recently released underwater footage of all three of their baits showing their unique as well as their and amazing action and versatility. Have a look and let us know which one is your favorite!VileCraw:ExoStickPlasmaTail

Knots are the unsung heroes of the fishing scene. They get little press, but all the high-tech tackle and secret tactics in the world won’t help you if your knot slips or weakens your line, causing it to break at the moment of truth. Further, the right knots can help you be more efficient, catch

When To Use Them:Early Summer, Early Fall, Anytime Baitfish Are SchoolingWhere To Use Them:Over deep flats and across windy points where fish are grouped upHow To Use Them:Use a long rod and a reel with high line capacity to get the most distance out of your cast. Position your boat far from where you plan

The fish are there, so don’t give up on heavy cover – just rely on one of these presentations to put fish in the boat.

Hanging up lures is depressing, like losing a fish, but those are the risks you'll have to take to fish a weed line. Here's how to pull bass from the weeds:

This nightmare-fuel fish, called the anglerfish, is one of the scariest looking species swimming through the ocean. Located in The Monterey Bay just off the Pacific Coast of California, the aptly nicknamed "Black Seadevil" has an illuminating head that acts as a lure for their prey.The gigantic inward-shaped mouths on these have 2 main purposes:

When the weather heats up, summertime bass can be tough to locate, and tougher to catch. Here are some tips on where to look for these fish!

In the summer, you want to be fishing at dusk and dawn. But how can you generate bites during midday? Here are 3 tips to help the mid summer fishing lull: