The Baby Bull Shad brought to you by Mike Bucca and the Catch Co, This 3.75'' slow-sinking swimbait comes in 6 mouth watering colors.

Originally used by ice fishermen, jigging rap style baits such as the Rapala Jigging Rap catches a variety of fish from under the ice or in open water.

Mepps Fishing Lures are among the most popular, versatile, and generationally accepted fishing brands on the market.They also still use squirrel hair.

The Chatterbait CFL provides the classic chatterbait vibration but adds in more of a swing head function from the baits articulating head.

The Road Runner Walleye Lure and Daiichi Bait Hook Kit contains everything you need to attract and catch walleye in all sorts of conditions.

Your typical bass lake might have a hornet's nest near by and that's about the only scary aspect of angling. Until now. Check out these mutant-looking, nightmare fuel, terrifying monster fish:

Here’s a look at the five best soft plastics for targeting big crappie. We break down each bait and how you can use catch more fish.

Karl’s Amazing Baits little Martian has been was launched into the fishing galaxy because of its unique ability to fool fish.

Fog can certainly play mind games with anglers when they are fishing in the fall. Here is how can impact fishing throughout the seasons.