One of the most unique topwater lures and Bassmaster Magazine’s must have bait for 2013! Former Superbowl Champion and 30 year bass angler Sam Kennedy designed and engineered 'The Bird' based on proven behavior. Flip in The Bird is an innovative bass lure designed to catch bigger fish. Throw it in heavy cover without hanging up or fish it in the skinny shades or in open water to instigate big bass and other predatory fish to strike. It flat out works!