Big O

Cotton Cordell was the first company to design a crankbait with a square lip. They knew the short, squared-off bill of the Big O would limit diving depth, but the tradeoff would be a tight wobble and an amazing ability to deflect off cover. It was a design that ended up changing the world of crankbaits forever! Cotton Cordell's Big O is a snag-resistant crankbait that you can work through the thickest shallow cover. That's where bass and other gamefish like to ambush baitfish. When you bump a Big O crankbait into cover and pause, its buoyant body will float away from trouble, often enticing a vicious strike in the process. It's available in a wide range of attractive color patterns, and there are three sizes that, as a group, fully cover the shallow part of the water column, from 2' to 6' deep. The Big O comes equipped with super-sharp treble hooks that are sized perfectly for the model you choose. A reliable square-billed crankbait is a tool that every angler needs. The Big O from Cotton Cordell is the first, and it's still the best. Pick one up today!