Doodle Bug

The Northland Tackle Doodle Bug looks like an easy meal for panfish. Whether they think it's a minnow or some kind of aquatic insect, hungry predators attack. When jigged, the broad body flutters on the fall to create a lively movement just like live prey.

• Add soft plastic or live bait and jig near fish-holding cover

• Effective through ice or in open water

• An eye-popping look that attracts attention

• Needle-sharp hook in blood red for added visual appeal